100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk PDF

By Susan Weinschenk

hundreds of thousands of designers, agents, and product managers have come to depend upon Susan Weinschenk’s unique a hundred issues each dressmaker must learn about humans as a “go-to e-book” for sensible recommendation on easy methods to use the newest findings in psychology and neuroscience to without delay tell and increase their designs, manufacturers, and items. examine hasn’t stopped because the publication was once written, and new layout demanding situations have emerged.

Weinschenk’s new ebook, a hundred extra issues each fashion designer must learn about humans applies the newest study in psychology, neuroscience, mind study, and social psychology to the layout of expertise items, together with web pages, apps, wearables, and synthetic intelligence. Weinschenk combines genuine technological know-how and learn citations with functional examples to make her a hundred extra issues attractive, persuasive, effortless to learn, obtainable, and worthwhile. a hundred extra issues each fashion designer must learn about humans isn't just one other “design instructions” ebook since it explains the WHY in the back of the ideas, delivering concrete examples and prescriptions that may be simply and immediately applied.

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