Read e-book online America's Corporate Art: The Studio Authorship of Hollywood PDF

By Jerome Christensen

opposite to theories of unmarried individual authorship, America's company Art argues that the company studio is the writer of Hollywood films, either through the classical period of the studio approach and past, whilst studios grew to become avid gamers in worldwide dramas staged through great leisure conglomerates. Hollywood video clips are examples of a commodity that, until eventually the electronic age, was once infrequent: a self-advertising artifact that markets the studio's model within the very act of consumption.
The ebook covers the background of company authorship during the antithetical visions of 2 of the main dominant Hollywood studios, Warner Bros. and MGM. throughout the classical period, those studios promoted their manufacturers as competing social visions in strategically major photos equivalent to MGM's Singin' within the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined right into a precious and conveyable brand, whereas Warner Bros. hired Batman, JFK, and You've acquired Mail to seal bargains that made it the most important leisure company on the earth. The publication concludes with an research of the Disney-Pixar merger and the 1st Toy Story video clips in gentle of the new judicial extension of constitutional rights of the company person.

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America's Corporate Art: The Studio Authorship of Hollywood Motion Pictures (1929–2001) (Post*45) by Jerome Christensen

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