George Gallup in Hollywood (Film and Culture Series) - download pdf or read online

By Susan Ohmer

George Gallup in Hollywood is an engaging examine the movie industry's use of opinion polling within the Thirties and '40s. George Gallup's polling suggestions first completed reputation whilst he competently anticipated that Franklin D. Roosevelt will be reelected president in 1936. Gallup had devised a really powerful sampling procedure that took families from all source of revenue brackets into consideration, and Hollywood studio executives quick pounced at the price of Gallup's examine. quickly he was once gauging reactions to stars and scripts for RKO photos, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, reminiscent of Fred Astaire and Ginger Rogers, and movies like Gone with the Wind, Dumbo, and Fantasia.

Through interviews and vast examine, Susan Ohmer strains Gallup's groundbreaking highbrow and methodological advancements, interpreting his accomplished method of marketplace examine from his early schooling within the ads to his later paintings in Hollywood. the result of his opinion polls provide a desirable glimpse on the type and gender variations of the time in addition to renowned sentiment towards social and political issues.

Show description

Read or Download George Gallup in Hollywood (Film and Culture Series) PDF

Best film & video art books

Download PDF by Robert Torry,Paul V.M. Flesher: Film & Religion: An Introduction

How major-release motion pictures use faith to inform tales and bring messages concentrating on American major-release motion pictures on the grounds that global warfare II, the authors convey how movies use spiritual imagery, characters, and symbolism from essentially Christian, but additionally, Buddhist, Hindu, Jewish, and Islamic traditions. excellent for lecture room use, each one bankruptcy analyzes major contextual concerns in the course of the lens of decide on movies.

Read e-book online Film Noir FAQ: All That's Left to Know About Hollywood's PDF

(FAQ). movie Noir FAQ celebrates and reappraises a few two hundred noir thrillers representing twenty years of Hollywood's Golden Age. Noir pulls us on the subject of brutal law enforcement officials and scheming dames, determined heist males and hardboiled deepest eyes, and the unfortunate blameless voters that get of their manner. those are interesting videos with tricky men in trench coats and scorching tomatoes in form-fitting robes.

Read e-book online Cold War Rivalry and the Perception of the American West PDF

This booklet demonstrates how the 2 adversaries of the chilly conflict, West Germany and East Germany, endeavored to create specific and certain German identities. of their activity to say legitimacy, the German cinematic illustration of the yankee West turned a tremendous cultural weapon of mass dissemination in the course of the chilly warfare.

Film Criticism, the Cold War, and the Blacklist: Reading the by Jeff Smith PDF

Movie feedback, the chilly battle, and the Blacklist examines the long term reception of numerous key American movies published in the course of the postwar interval, targeting the 2 major serious lenses utilized in the translation of those motion pictures: propaganda and allegory. Produced based on the hearings held through the home Committee on Un-American actions (HUAC) that led to the Hollywood blacklist, those motion pictures’ ideological message and rhetorical effectiveness was once usually muddled by means of the inherent problems in dramatizing villains outlined via their innovations and trust platforms instead of their activities.

Extra resources for George Gallup in Hollywood (Film and Culture Series)

Sample text

Download PDF sample

George Gallup in Hollywood (Film and Culture Series) by Susan Ohmer


by Steven
4.5

Rated 4.80 of 5 – based on 17 votes