By Alex Mucchielli
Alex Mucchielli, spécialiste reconnu des stratégies de verbal exchange et des options d’influence, nous offre ici les clés pour connaître le fonctionnement des conduites humaines et les ressorts des communications réussies.
Rompant avec les vieilles méthodes qui restent à los angeles floor des phénomènes, il revisite, grâce aux dernières recherches en sciences humaines, de nombreuses mises en state of affairs concrètes (scènes de vente, entretiens d’embauche…), pour présenter des principes efficaces d’intervention.
Tout un chacun risque, à ses dépens, d’en être victime. Mieux vaut donc les connaître pour pouvoir les utiliser.
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Influencer, persuader, motiver : De nouvelles techniques (Hors collection) (French Edition) by Alex Mucchielli
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