New PDF release: Online Intermediaries for Co-Creation: An Explorative Study

By Christoph W. Künne

This publication investigates the robust function of on-line intermediaries, which attach businesses with their finish consumers, to facilitate joint product innovation. particularly within the healthcare context, such intermediaries installation interactive on-line structures to foster co-creation among engaged healthcare shoppers and innovation-seeking healthcare businesses.

In 3 empirical stories, this publication outlines the major features of on-line intermediaries in healthcare, their particular techniques, and the remainder demanding situations within the box. Readers can be brought to the levels businesses battle through in adopting such co-created suggestions. As such, the paintings appeals for either its educational scope and useful reach.

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