By S. Zavattaro
In position Branding via levels of the picture, Zavattaro explains how urban promotional ideas can take where of company governance buildings via levels of the picture. She examines how urban govt entities are venture position branding practices, with the conclusion that depending an excessive amount of on photo instead of a stability among photo and substance has critical implications for democratic, collaborative governance. This publication creates a conceivable framework that at the same time serves as a cautionary story for development a promotional crusade concentrated solely on image.
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Place Branding through Phases of the Image: Balancing Image and Substance by S. Zavattaro
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