Download e-book for kindle: Qualitative Methods in Business Research: A Practical Guide by Päivi Eriksson,Anne Kovalainen

By Päivi Eriksson,Anne Kovalainen

This pragmatic, utilized textbook showcases the aptitude and impression of qualitative examine in company and administration. utilizing case reviews and an international technique it will give you an summary of the philosophies, methodologies and strategies it is important to examine during this box.

 

Demystifying the entire method, it walks you thru each element of undertaking and utilizing examine in enterprise, together with producing questions, gathering worthy facts, comparing the examine and disseminating your findings.  It also:

  • Explores the demanding situations of operating with qualitative info
  • Introduces qualitative tools together with interviews, concentration teams & ethnography

New to the 2nd edition:

  • The function of electronic instruments and social media, and the way you should use them for facts assortment
  • 3 new chapters on qualitative content material research, visible examine and publishing examine.

Praise for the first edition:

`Comprehensive, present and compelling, a successful blend for any examine pupil or practitioner attracted to expanding his/her wisdom approximately qualitative tools as they practice to enterprise learn' - The Qualitative Report

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Qualitative Methods in Business Research: A Practical Guide to Social Research (Introducing Qualitative Methods series) by Päivi Eriksson,Anne Kovalainen


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