New PDF release: Saving Community Journalism: The Path to Profitability

By Penelope Muse Abernathy

America's group newspapers have entered an age of disruption. cities and towns proceed to wish the journalism and advertisements so necessary to nurturing neighborhood identification and connection between voters. yet because the enterprise of newspaper publishing collides with the electronic revolution, and as expertise redefines client behavior and the very concept of group, how can newspapers live on and thrive? In Saving neighborhood Journalism, veteran media govt Penelope Muse Abernathy attracts on state of the art examine and research to bare pathways to transformation and long term profitability. supplying sensible information for editors and publishers, Abernathy exhibits how newspapers can construct group on-line and determine new possibilities to generate profit.

Examining reviews at a large choice of group papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation day-by-day in California and a 150,000-circulation Spanish-language weekly within the middle of Chicago--Saving neighborhood Journalism is designed to assist reporters and media-industry managers create and enforce new recommendations that may let them prosper within the twenty-first century. Abernathy's findings will curiosity every body with a stake within the well-being and survival of neighborhood media.

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