By W. Davis Folsom
Business and tradition are inextricably associated, each one reflecting and reinforcing traits within the different. In Understanding American enterprise Jargon, W. Davis Folsom captures the essence of either by means of concentrating on the phrases and words that make up our company vocabulary. From AAA to Zombie Bonds, Folsom takes us on a journey of over 2500 thoughts that disguise the spectrum of business-speak. during this totally revised, up to date, and elevated variation, Folsom captures the spirit of commercial within the new millennium, with such colourful phrases as adhocracy, Dilbert precept, link, traction, and viral advertising. each one time period is succinctly outlined and defined in context, and plenty of are illustrated with quotations from the preferred press. together with slang, acronyms, a bibliography, an creation that discusses fresh traits in company language, and cross-referenced all through, Understanding American enterprise Jargon isn't just a convenient reference for any businessperson, pupil, or researcher, yet an enjoyable glimpse into our always evolving company culture.
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Understanding American Business Jargon: A Dictionary by W. Davis Folsom
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