By Sandra M. Oliver,Sandra Oliver
A daring addition to latest literature, this ebook presents a very good review of company communique. Taking an interdisciplinary strategy, it deals readers the in-depth research required to really comprehend company verbal exchange, company approach and company affairs in addition to the appropriate public family issues.
With a clean new method of this subject, the authors problem reductionist perspectives of company communique, supplying persuasive facts for the concept with no an organizational conversation technique, there's no company strategy.
Written through a powerful record of overseas specialists, the textual content is easily illustrated with modern case experiences, drawing out the main pertinent best-practice results of theoretically established functions. Its 4 sections cover:
- national communication
- international communication
- image, identification and popularity management
- the destiny for company conversation conception and practice.
This is an important one-stop reference for all teachers, practitioners and scholars looking to comprehend company conversation and public relations.
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A Handbook of Corporate Communication and Public Relations by Sandra M. Oliver,Sandra Oliver
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