By Rahel Anne Bailie,Noz Urbina
If you have been requested to get investment for a content material process initiative and want to construct a compelling company case, if you have been approached by way of your employees to enforce a content material approach and need to understand the enterprise merits, or if you have been requested to sponsor a content material approach undertaking and do not understand what one is, this ebook is for you. Rahel Anne Bailie and Noz Urbina come from quite assorted backgrounds, yet they percentage a deep figuring out of ways to assist your company construct a content material strategy.
Content procedure: Connecting the dots among company, model, and benefits is the 1st content material approach publication that makes a speciality of undertaking managers, division heads, and different selection makers who want to know approximately content material procedure. It offers sensible recommendation on how you can promote, create, enforce, and retain a content material method, together with case reports that exhibit either profitable and never such a success efforts.
Inside the Book
- Introduction to content material Strategy
- Why content material technique and Why Now
- The worth and ROI of Content
- Content less than the Hood
- Developing a content material Strategy
- Glossary, Bibliography, and Index
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Content Strategy: Connecting the dots between business, brand, and benefits by Rahel Anne Bailie,Noz Urbina