New PDF release: Design by IKEA: A Cultural History

By Sara Kristoffersson

Sara Kristoffersson's compelling research presents the 1st sustained serious historical past of IKEA. Kristoffersson argues that the company's advertisement luck has been based on a neat alignment of the emblem with a selected photograph of Swedish nationwide identification – one who is sure up with rules of social democracy and egalitarianism - and its fabric expression in a pared-down, sensible layout aesthetic. making use of slogans resembling "Design for everyone†? and "Democratic design†?, IKEA indications a rejection of the stuffy, the 'chintzy', and the conventional in either layout practices and social structures.
Drawing on unique learn within the IKEA corporation archive and interviews with IKEA group of workers, Design via IKEA strains IKEA's symbolic connection to Sweden, via its layout output and its promotional fabrics, to ascertain how the corporate either promoted and profited from the concept that of Scandinavian Design.

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Design by IKEA: A Cultural History by Sara Kristoffersson

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