By Patrick E. Murphy,Gene R. Laczniak
Understanding and appreciating the moral dilemmas linked to enterprise is a crucial size of selling procedure. more and more, issues of company social accountability are a part of marketing's domain.
Ethics in Marketing contains 20 circumstances that take care of numerous moral concerns equivalent to questionable promoting practices, exploitative ads, counterfeiting, product safety, apparent bribery and channel clash that businesses face internationally. an indicator of this e-book is its foreign dimension along with high-profile case reviews that symbolize events in European, North American, chinese language, Indian and South American businesses. renowned multinationals like Caterpillar, Coca Cola, Cadbury and fb are featured. the 2 introductory chapters conceal preliminary and complicated views on moral and socially dependable advertising, as a way to supply scholars with the required theoretical origin to have interaction in moral reasoning. A decision-making version can be awarded, to be used within the case analyses.
This unique case-book offers scholars with a world viewpoint on ethics in advertising and will be utilized in a loose status direction on advertising and marketing ethics or advertising and marketing and society or it may be used as a complement to the readings for different advertising classes.
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Ethics in Marketing: International cases and perspectives by Patrick E. Murphy,Gene R. Laczniak
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